SDR Team Lead

At Vesper we are 100% bought into our Sales Development motion. We’re not replacing our SDRs with AI or taking any shortcuts. Our persona is Procurement in food and FMCG. This persona spends their day on the phone talking to suppliers, negotiating deals, and working with their production facilities. Also, talking to us at Vesper.

Our SDRs are the first people every new customer ever speaks with at Vesper. They open meetings with procurement leaders at companies around the world, from São Paulo to Paris to Singapore and everywhere in between. We're hiring an SDR Team Lead to make that team the best outbound unit in the industry,  and to get there quickly.

Great SDRs plus AI beat AI alone. Our SDRs stay on the phone, that's where deals start. AI does the work around the conversation. A Vesper SDR in 2026 should be able to out-produce a team twice their size at another company, because they're better-leveraged, not because they're hammering more generic volume.

You'll run a team of 6–10 SDRs covering global markets. You own how many qualified meetings we book, how well we book them, and how fast the team grows into the next generation of Vesper AEs.

What you'll own

• Pipeline generation. The team's SQL target each quarter. You set the plan, and you hit it

• Coaching. Weekly call reviews, live role-plays, and 1:1s that actually change behaviour. Your SDRs should be visibly better every month

• Playbooks. Own the outbound motion end-to-end, ICP, cadences, cold-call openers, email frameworks, LinkedIn messaging, objection responses. Rewrite what isn't working.

• AI leverage. The goal is more live conversations per SDR, not fewer SDRs

• Hiring. Source, interview, and close SDRs we'd bet our growth on. Build a bench before you need it

• Targeting. Work with marketing and RevOps to sharpen account lists against our 12 ICP industries (bakeries, chocolate, dairy, sports nutrition, oils, confectionery, and more)

• The SDR → AE handoff. Partner with our Account Executives so every qualified meeting lands, and so AE feedback gets back into the team the same week.

• Career paths. Move SDRs into Sr. SDR, AE and CS roles. A full pipeline of promoted SDRs is one of your success metrics

• Reporting. Weekly numbers to the Head of Sales and CRO. Conversion by step, by rep, by source, not vanity metrics

What good looks like

By day 30

• You've sat in on every SDR's calls, shadowed AE demos, and developed your working cadence with the Head of Marketing and RevOps

• You've written a one-page diagnosis of the current outbound motion, what's working, what's broken, and how you’re going to improve it 

• You've met with all existing SDRs 1:1 and have a development plan for each

By day 60

• The team is running your cadences, your cold-call frameworks, and consistently achieving your input targets

• Weekly forecasting is accurate to within 10% on SQLs

• Rep-level issues are being fixed (coaching, quota shift, or exit) without drama

• At least one AI-assisted workflow is live in the team's daily motion, measurably improving time-to-first-touch, personalization quality, or meetings booked per SDR

By day 90

• SQL output is up meaningfully vs. the prior quarter, and a double-digit percent lift is the target

• You've hired or promoted at least one SDR

• At least one SDR is visibly outperforming their old self, with better talk tracks, better objection handling, and a higher meeting-held rate

By month six

• The team is consistently above quota, and you're running a proper hiring funnel

• You’ve successfully executed programs with marketing and RevOps to increase the quality at the top of our funnel 

• Outbound is contributing a defined, growing share of net-new pipeline

Who you are

• 3+ years in SDR/BDR, with at least one year leading or mentoring SDRs, directly or as a senior IC the team learned from

• Proven record of hitting and beating outbound quota, ideally in B2B SaaS

• Fluent in cold-calling. You can pick up a phone, get a meeting, and teach someone else to do it

• Fluent with modern AI tools… and you think carefully about where AI helps an SDR and where it gets in the way

• Comfortable in HubSpot (our CRM) and with common outbound tools (sequencers, dialers, LinkedIn Sales Navigator) 

• You write well. Short sentences, clear asks, no jargon

• You're direct with feedback and calm under pressure. Your team trusts you because you're honest, not because you're nice

• You like numbers. Conversion rates, connect rates, meeting-held rates, and pipeline attribution are the lens you use to run your week

• Excellent English. A second European language is a real plus

What we offer

• Competitive base and uncapped commission tied to team attainment

• A fantastic location in the city centre of Amsterdam. We work in the office at least 4 days per week

• A fun, young and innovative atmosphere

• An entrepreneurial environment where you learn more every day

• Personal responsibility with a ton of autonomy and growth potential

• Great hangouts with brilliant people

• 25 paid days off, pension, commuting support, and a laptop of your choice